Wade Simmons - The Spirit to Survive

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	Wade Simmons' positive attitude is know throughout the mountain biking community. When the BC Injury Prevention Centre's research showed a significant increase in mountain biking injuries in British Columbia, we enlisted the help of the community and Wade to help curb the rising injury rate. Our search for a World-Class Ambassador came riding to our rescue from the North Shore, Canada's renowned freeridng mountain biking Mecca! Wade Simmons is World-Class in all that he does. Whether he's competing as a Professional Freerider in races all over the planet, motivating young riders or filming video segments promoting the sport, Wade is a dedicated rider and mentor. For these reasons and many more he was the perfect candidate for the role as World-Class Ambassador.

		As our Ambassador, Wade Simmons has teamed up with his North Shore friends, Ambrose Weingart and Cory Leclerc of PB Pictures and the BC Injury Prevention Centre, to produce "The Spirit To Survive" Television Spot and DVD promoting 4-key survival skills in mountain biking.

	Wade has said that he rides for himself, not to be the best, but because he loves riding. In the TV Spot you can see how a world-class athlete shoots down a mountainside during an amazing technical race in Utah. Does he make it? Will he ride again tomorrow? Absolutely, he's been riding for twenty-seven years, since he was four years old. His message to young riders - learn how to stay in the game so that you can live to ride another day. After all, isn't that what it's all about?

		Wade Simmons is one of the biggest names in the history of freeriding and is often called the "Legendary Freerider". He is consistently ranked among the best and most influential riders of the movement and has been featured in publications around the globe, including a slew of magazine covers, numerous videos and DVD's.

	Wade won the inaugural and prestigious Red Bull Rampage in 2001, with a second place in the 2002 Rampage! Type Wade Simmons in the Google Search Engine and you will have 280,000 web pages to view from countries all over the world! Check out Wikipedia that defines "Wade Simmons as one of the grandmasters of Freeride mountain biking and was one of the first freeriders to become sponsored." Wade Simmons is the perfect Ambassador for the BC Injury Prevention Centre. He intuitively applies the 4-key survival skills every time he goes out to ride or compete. He trains hard and is constantly challenging himself. When Wade is not out riding, he can be found sharing his knowledge with younger riders. Wade teaches them how to apply the 4-key survival skills each and every time to all their activities to help them take positive actions that will lead to positive outcomes, like saving their lives and those of others! Stayed tuned for more adventures of one of the world's best freeriders.